Client Case StudyFitness Lifestyle & Ecommerce
Dirty Squads — Distinctive Athletic Apparel & Supplements
Client: Ruben Garradas
Founder & Athlete · Dirty Squads
Verified production deployment for Dirty SquadsIndore, India · Worldwide Delivery
The Challenge
What Needed to Be Solved
Standard minimalist Shopify themes failed to capture the raw energy and distinctive identity of the Dirty Squads brand, resulting in low brand recall.
The Solution
What I Engineered
Designed and built a custom neo-brutalist visual storefront featuring high-contrast typography, interactive product drops, and seamless mobile purchasing.
Technologies & Architecture Deployed
Next.jsTailwind CSSFramer MotionVercel CDNResponsive Image Pipeline
Outcomes & Project Results
Tangible operational improvements and performance milestones achieved for Dirty Squads.
- ✓Distinctive visual branding that stands out in the crowded fitness market
- ✓Mobile-optimized product galleries with touch-responsive carousels
- ✓Zero layout shifts during high-traffic product release windows
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